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Items tagged "marketing"
MMA issues mobile couponing best practices
Nonprofit industry trade group the Mobile Marketing Association published its Guidelines and Best Practices in Mobile Price Promotions, a document designed to give marketers, merchants, wireless carriers and other ecosystem members an industry-standard framework for issuing mobile coupons,...
MMA kicks off mobile privacy guidelines initiative
Nonprofit industry trade group the Mobile Marketing Association launched an initiative to develop a set of mobile privacy guidelines to complement its existing Global Code of Conduct, stating it will address marketer and consumer demand for greater transparency into how subscriber information...