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TouchType's SwiftKey is one of the leading paid Android apps in several markets, and has seen a huge amount of success despite having a relatively small marketing budget. TouchType CMO Joe Braidwood was kind enough to share some tips gleaned from his experience at getting the keyboard app downloaded hundreds of thousands of times, and what developers can do to try and drive similar success from their own apps.

WIP: Hi Joe, can you tell us a little bit about TouchType, SwiftKey and what you do?

JB: Sure. Our company TouchType was founded in 2008 around the idea that we could use some recent breakthroughs in natural language technology and machine learning to make typing on touchscreen phones easier. After a couple of years of research and prototyping, we came up with a powerful language engine and strong UI that worked really well. SwiftKey was born.

SwiftKey replaces the keyboard on Android phones or tablets with one that has a smarter language engine, which learns your...