Posts tagged "sms"

Caroline’s Predications:  Mobile Development in 2012:  The Dichotomy of Speed

As it’s time for predications and reflections I always go back to my previous predictions to see how I made out.  And contrary to the belief of Strand Consulting, they are not the only ones to publish their previous years, so you can see how I made out too! 

Here are the highlights and  links to those predictions:
2011 – Year of APIs, Growth of Discovery, Less BlackBerry, Less Android, More iPhone
2010– a Thibaut/Caroline combo here.  I declared:  More Android, More BlackBerry, Less iPhone, More Innovation/More funding
2009 Tough economic times, Access the new open, Less US centric, yet more fragmentation...
2008  The Rise of Tools, M&A, and ‘Open’
2007  More fragmentation, newbie developers, Usability; and Location, Location, Location.

 

It was pretty right on for last year, especially the bit about API growth and where I predicated More iPhone, iPhone being the easy choice for developers as  I saw “ developers abandoning BlackBerry and Android and heading back to...

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Mobileapps2.0 : Inmobi on Froggy Jump from Invictus Game leaping into revenue land

One week to go before wipjam in London, so here's our penultimate take on the Mobileapps2.0 theme.Froggy Jump Invictus After a deep focus on the technical issues this week's interview (with a slight delay) will be looking at the marketing issues for developers or how the "race for the deck, winner takes all " is changing to a seemingly random brownian movement of marketing activities...

Noam Yasour (@nyasour) from Inmobi tells us more about how Froggy jump from Invictus made it to a commercial success.

TR: Tell us about an application that caught your eye lately?

NY: Froggy Jump from Invictus Games. It's a free game and has been downloaded over 3M times and had numerous updates, adding more content and features to the game. The game is based on a type of a freemium model - combination of mobile advertising and in-app purchases and proved to be very successful for Invictus Games. We have a full view of the case study downloadable here.

TR : What do you think they do right?

NY :  Noam Yasour Inmobi Most...

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