Mobileapps2.0 : Inmobi on Froggy Jump from Invictus Game leaping into revenue land
One week to go before wipjam in London, so here's our penultimate take on the Mobileapps2.0 theme.
After a deep focus on the technical issues this week's interview (with a slight delay) will be looking at the marketing issues for developers or how the "race for the deck, winner takes all " is changing to a seemingly random brownian movement of marketing activities...
Noam Yasour (@nyasour) from Inmobi tells us more about how Froggy jump from Invictus made it to a commercial success.
TR: Tell us about an application that caught your eye lately?
NY: Froggy Jump from Invictus Games. It's a free game and has been downloaded over 3M times and had numerous updates, adding more content and features to the game. The game is based on a type of a freemium model - combination of mobile advertising and in-app purchases and proved to be very successful for Invictus Games. We have a full view of the case study downloadable here.
TR : What do you think they do right?
NY : 
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