Sprint announced its "Place Your Ad" program this week, which will allow developers and publishers to bid on featured placement in its tab in the Android Market and its Sprint Zone app for its customers. This follows in the steps of other App Store providers like GetJar that use similar systems to sell their featured slots, but it also reinforces the need for developers to do their own marketing, rather than solely relying on app stores to do it for them.
This was a point that came up yesterday in the WIPJam at Apps World NYC, as Caroline mentioned in a tweet:
It's become clear over the past several months that the app store world is becoming more and more like the world of content decks in some ways from several years ago. Apps from big publishers are dominating the top-download charts, and once those apps get in the charts, they're hard to dislodge. When they do get knocked out, it's often by an app or game from another big publisher.
This used to happen because these...