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At the AT&T Developer Summit earlier last month, one of the free development tools they announced was the Application Resource Optimizer. While Diagostic Tools usually don't ooze of excitement, AT&T did a good job of at least creating intrigue with Zynga and Pandora both vouching that it improved their apps in power consumption and radio communications. When we spoke with AT&T, they called it "Wireshark on steroids". It works across all platforms and carriers and is broken into two main compenents, the Data Analyzer and the Data Collector and the Data Analyzer. Here is what AT&T had to say about it: 

AT&T Application Resource Optimizer (ARO) Developer Tool from WIP Connector on Vimeo.

At the very least, we think ARO is worth giving a shot - any chance you can take to save your users' battery life, you take it! Are you already using ARO or Wireshark or some other optimization tool? We'd love to hear your experience.

The new year never really sinks in until the AT&T Developer Summit and CES come along. The WIP team was in charge of FUN at the AT&T Registration Reception this year and with close to 600 in attendance, it was a great night with developers and other mobile ecosystem members choosing 3 or 4 buttons that reflected who they are to pin onto their lanyards. With equal number of each button available, the Android one was the first to run out reflecting the large number of Android developers at the Summit. Beer Drinkers, Wine Drinkers, Apple Developers, Cocktail Drinkers Buttons were not far behind. If there's any takeaways from this informal exercise, it's that developers like Android and drinking.

The Buttons allowed for identification of like minded people and provided entry to various activities based on the pins during the evening: Frequent Fliers designed and threw paper airplanes, Red Wine Drinkers received an exclusive wine at the bar, and Music Lovers used their rap skills...