Tips for Success: Getting the Most From the NOOK Apps Program

NOOK Developer will be sponsoring the first ever App Zone at the London Book Fair from April 16-18.  With a vibrant and growing developer community, they offer tools and recommendations on how you can develop successful apps for the NOOK.

The NOOK Apps program provides the opportunity for you to reach a vibrant and growing community of mobile app users.  The past year has shown us our users are ready and willing to pay for great content.  While there are many apps that stand out from the crowd, the most successful companies and apps have several things in common.

• Apps appeal to our key demographic, which is unique among mobile gadgets – 70 – 75% female, many of whom are also mothers.  Children’s apps, especially learning and development is a high focal point for NOOK Apps.  While gaming is our most successful category, lifestyle, education, and other apps that enhance the experience of using the device, such as customizable backgrounds are immensely popular. 

• The most...

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Newsletter March 2012: MWC recap for the WIPsters

Every month, we send out a great newsletter with tons of useful content for developers. If you don't receive it already, sign up now so you don't miss any more. Below is the intro letter, but click here to read the March newsletter in full.

We’re back from Barcelona! Where we had a BLAST!

With our biggest party and WIPJam EVER !!

For a very developery MWC with 19% of attendees  from "development companies" !!

The multinational crowd always reminds me though of the fact that the "WIP brand" would do with a bit of clarification…

So here’s a quick guide, especially for those joining us:

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MWC Developer News from BB, Nokia, Windows and more

Another MWC has come and gone, here is a summary of some developer news that came forward this year!


BlackBerry

It wasn’t top secret information that BlackBerry was giving away PlayBooks to all those who attended their Developer's Conference and it was clearly one of the items that attributed to their 3 completely full sessions. Regardless, it was a good opportunity to let everyone know there is success in building on the BlackBerry platform, with 13% of devs making over $100 000.
Other stats included:

  • 75 Million Subscribers and growing
  • 164 markets supported and growing
  • 14 languages supported and growing
  • Averaging 174 Million downloads per month and growing fast
  • Over 2 Billion downloads reached in January 2012
  • Over 60,000 apps available

As for BlackBerry 10 (not to be confused with BASIS' BBX), there was no new information. They just restated that it will support QNX native, Runtime for Android, HTML5 + Webworks and Adobe AIR. Here's their brief...

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