Travel Through the Wormhole of HTML5 and C++ With MoSync

HTML5 may be the best thing since sliced bread, but some might argue it's not moving quite fast enough to keep up with the demands of the mobile market. APIs from W3C are slowly emerging, making it hard for pure HTML5 apps to take advantage of certain device functionality like high processor speeds, mobile cameras, accelerometers and even barometers. Meanwhile, clients and managers are bringing up HTML5 to developers, expecting them to get onboard, without fully understanding its limitations.

But MoSync, a small company from Sweden, has released the latest version of its open-source development environment, which it says combines the ease of development and UI slickness of HTML5 with the powerful capabilities of C++, giving developers the best of both worlds. Part of its latest (v2.7) release, it’s dubbed "Wormhole Technology", and offers several benefits for developers, while maintaining Mosync's core capability of enabling cross-platform development.

The main benefit is really...

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App Design Patterns to Slim Down Data Usage, From Onavo’s “Magical Shrinking Machine”

 

Last year at our MWC WIPJam, Guy Rosen from Onavo was one of our featured developer storytellers, and it's been great to watch the success Onavo has had since then with their data-saving apps for iOS and Android. We're happy to be able to share a guest post from Onavo's Chief Architect, Yuval Ariav (cross-posted from the Onavo blog), with some tips on how developers can put their apps' data consumption on a diet for the benefit of end users. Take it away, Yuval!

Yuval Ariav is Chief Architect at Onavo, the mobile data savings experts, where he is in charge of setting the company's roadmap from a strategic perspective. You can follow Yuval on Twitter, his blog or LinkedIn profile.

During our work on the ‘Magical Shrinking Machine’ here at Onavo, we have come across hundreds of thousands of different iOS and Android apps and services. After studying these apps, we have identified a relatively small set of design patterns (or “network usage models“) on the apps’ side that drive...

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The App Marketing Imperative: Don’t Count On App Stores To Advertise Your App

 

Sprint announced its "Place Your Ad" program this week, which will allow developers and publishers to bid on featured placement in its tab in the Android Market and its Sprint Zone app for its customers. This follows in the steps of other App Store providers like GetJar that use similar systems to sell their featured slots, but it also reinforces the need for developers to do their own marketing, rather than solely relying on app stores to do it for them.

This was a point that came up yesterday in the WIPJam at Apps World NYC, as Caroline mentioned in a tweet:

It's become clear over the past several months that the app store world is becoming more and more like the world of content decks in some ways from several years ago. Apps from big publishers are dominating the top-download charts, and once those apps get in the charts, they're hard to dislodge. When they do get knocked out, it's often by an app or game from another big publisher.

This used to happen because these...

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Droidcon Amsterdam

Droidcon, Europe's largest Android developer gathering, is coming to Amsterdam for the 1st time on November 22 and 23. Get registered now with the WIPDROID code for a 40% discount!

Droidcon is all about learning the latest about Android, meeting the Android community, and giving you a stage to talk about your apps or solutions or just discuss a problem you are facing.

This is your chance to become an expert on the latest Android release, Ice Cream Sandwich. Learn from the experts, including:

In total, there will be 30 speakers over 3 tracks covering Android development, how enterprise can make the most of Android devices and the business of Android apps. There will also be presentations on how Android apps can be...

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