Posted by ThibautR on 25 October 2010
| Tags: event, event moderation
My next exercise in "event moderation" will be at the app-tly named Planet of the Apps which would surely call for some singerie from the so-called moderator.
While the role of panel moderator is fairly well documented and respected activity the "whole day moderator" at a conference tends to be seen as a mix between a water-boy and a linkedin profile reader.
Refusing to be either of them, I gave go at putting the job in the spotlight it deserves, by listing the duties of he moderator:
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Keep a straight line: Every event sometimes feels like a hazardous stumbling walk through presentations of various flavors, styles and topics. That's why the moderator helps connect the dots to give the event a sense of completeness and cohesion.
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Be a good companion: It's always annoying to see a good mate's best story wasted because the audience is left asleep by a lunch, scattered by a break, dreaming from a presentation or simply muted in the expectation of the closing beers. This...
Posted by Carlo on 20 October 2010
| Tags: osim
Caroline and Thibaut are at OSiM in London today, putting on our latest WIPJam! And we're going to try something new here: live coverage of the event for people who can't make it in person, and for online conversations surrounding it. We're going to use the live-blogging module from Cover It Live to keep up with things both at the event and coming in via Twitter. You can leave comments and questions in the module below, or you can use the #wipjam and #osimworld hashtags.
OSiM kicks off around 9am London time, and the Jam starts after the keynotes wrap up, at 11:15, so check back then for live coverage!
Posted by Carlo on 15 October 2010
| Tags: android, apps, app stores, international
Caroline and I were in San Francisco last week for the annual fall CTIA show, and I gave a presentation at the Android Bootcamp event, hosted by the Silicon Valley Android Developers group. As part of an illustrious panel featuring WIP friends Raj Singh and Martin Tannerfors from Samsung, I spoke on developing, marketing and distributing Android apps internationally. You can check out my slides, which as I pointed out, broke two of our "No Powerpoint, no Panels, no Ties" rules 
There were three key points I stressed:
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Look outside the Android Market to other distribution channels, which might better suit your monetization plans and/or geographic target markets. The WIP App Store Catalog is a great place to start, as it lists nearly 30 app stores that support Android apps in different regions, for different devices and operators, or allow different revenue models.
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There are a...
Posted by ThibautR on 12 October 2010
| Tags: sms send, mobile games, mobileapps2.0, mobileapps, 37froggy, apo
One week to go before wipjam in London, so here's our penultimate take on the Mobileapps2.0 theme.
After a deep focus on the technical issues this week's interview (with a slight delay) will be looking at the marketing issues for developers or how the "race for the deck, winner takes all " is changing to a seemingly random brownian movement of marketing activities...
Noam Yasour (@nyasour) from Inmobi tells us more about how Froggy jump from Invictus made it to a commercial success.
TR: Tell us about an application that caught your eye lately?
NY: Froggy Jump from Invictus Games. It's a free game and has been downloaded over 3M times and had numerous updates, adding more content and features to the game. The game is based on a type of a freemium model - combination of mobile advertising and in-app purchases and proved to be very successful for Invictus Games. We have a full view of the case study downloadable here.
TR : What do you think they do right?
NY : 
Most...
Posted by Harper on 08 October 2010
| Tags: orange, wavefront, orange partner
Today, Wavefront hosted their newest partner, Orange Partner and held a small presentation on what Orange has to offer developers. Vancouver is the 7th and newest place for Orange to have a developer program. I must say its exciting to see the possibilities of developers creating applications for Oranges 120 million users instead of concentrating on the 20 million we have here in Canada.
As I am recently out of college and only on month 5 of being involved in the wireless industry, I would say my expertise is limited. But I strongly felt that Oranges main goal and focus is on the end-user. Personally I think this is the way to go and their large user base certainly speaks for itself. My favorite example is their thoughts on their paying customers who use the Orange App Shop and download free apps. Those customers don’t want to be spammed with ads, they are already paying for Orange’s services; Orange supports this and will not allow ads on free apps.
This may concern...
Posted by ThibautR on 02 October 2010
