When Caroline came to London a month ago we were saved from drowning (yes it rains  heavily ever now and then in London) by a fantastic taxi application called Hailo Cab.

If you haven't heard of them the following blog post will tell you more about this dream story of 3 taxi drivers who dreamed up an app!

Here at WIP, we partner with many mobile conferences taking place all over the world.  As a result, we are able to secure discounted registration for the WIP Community for most and sometimes even a FREE pass or two.  The next few weeks are jam-packed with events before the usual summer slow down. Check out the events below and many more on our Mobile Community Calendar:

AnDevCon, May 15 – 17, San Francisco, USA.  Still time to register for this technical conference geared towards software developers building or selling Android apps. Exhibit Hall is Free to attend. Conference discount

In-app purchases are blowing up, and now account for more than 70% of the revenues in the iTunes App Store, and account for a huge and growing chunk of revenues on other platforms as well. Business models with in-app purchasing (such as freemium, virtual goods and more) work a bit differently than paid downloads, and require you to design your app differently to get the best conversion rate and accrue the most revenues. There's a premium on lifecycle planning and management so you can keep your revenue streams alive and continually offer new value to your users in exchange for continued